Monochrome - A single color printing process.
MyAccount - A web service offered by TenderCard for merchants
that includes thorough transaction reporting and a virtual
terminal.
POP (Point Of Purchase) - Marketing term for advertising
pieces used within the POS area. See the display
items section
of this website.
POS (Point Of Sale) - Term used to describe where a transaction
takes place.
Pre-Designed Cards - Monochrome cards that are printed using
inks, images and fonts selected by the merchant from a pre-set
table of options. See the 1color pre-designed section of
this website for more information.
Redeem - (Transaction) Taking value off of a card for goods
or services sold.
Reseller - See ISO.
Sale - (Transaction) See redeem.
Semi-closed Loop - Describes the relationship between a
group of merchants and TenderCard wherein a chain, association,
mall, etc. can be setup for funds to be transferred between
participating merchants. This allows merchants to accept
the same cards between multiple locations. Like closed loop
transactions, these take place directly between a merchant
and TenderCard without any third party processor.
Spot Color - A term used to describe a single, specific
color which is not achieved by blending base colors (see
YMCK). The industry standard for spot colors is the Pantone® color
match system. See the card/artwork
specs section of this
website.
Stand Alone - When TenderCard is the only program installed
in a terminal, meaning the terminal will only be used to
process TenderCard transactions.
Starter Kit - A package assembled by TenderCard to boost
exposure and sales of gift/loyalty cards at the point of
sale. This includes gift card sleeves, a point of purchase
display stand, window decals, a program quick reference guide
and a product catalog. See the starter
kit section of this
website.
Tracking Report - A file sent every day by TenderCard to
their resellers detailing all the current statuses of TenderCard
accounts and orders in process for that reseller.
YMCK - A printing process which utilizes the mixing of the
colors Yellow, Magenta, Cyan and Black in different amounts
to achieve the full color spectrum. This is also known as “four
color process”.
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